Tag Archives: Tavik Team

$6.76+tax, it’s a wrap

So, the $6.76+tax event last Friday went off without a hitch. Thanks to all of you who came out to get rowdy with us. If you weren’t there or can’t remember what happened, here’s a quick recap courtesy of the our friends at Life Without Andy.

Until next time.

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$6.76 + tax

When we first saw Taylor Cardinio (aka @676plustax) pull a disposable camera out of his pocket at a show in Las Vegas, we all laughed. When we realized he carried them everywhere and shot everything, the joke was on us.

There’s something about film that makes a moment special, that makes people pose, act, or be naturally, and honestly who they really are. $6.76 is the price of a disposable camera. The price of twenty-seven perfectly imperfect photos. No memory card, no Photoshop…just a tangible collection of travels, girls, surf, strangers and everything else that’s fucking cool. Disposable youth making mistakes and not fearing the consequences.

We asked to see the archives and immediately wanted to put together a journal of his collection.

$676 + tax follows Taylor and his crew through the natural landscape of Southern California where TAVIK lives. “Often images of young kids are taken by people from outside their circle, where with Taylor, he is the author of his own story,” comments TAVIK Creative Director, Mark Powell.

The first volume of $6.76 + tax is 36 pages of content generated entirely by Taylor, presented in a small format print edition. Tavik chose to work with Taylor because we feel he captures the core of our Modern Beach identity, a new wave aesthetic to beach culture, and the TAVIK lifestyle, from day to night.

The book previewed at Agenda Long Beach, with a follow up event at Dax Gallery Friday, July 18th at 7pm. Come join us!

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Bob Mazzer UNDERGROUND Exhibition

In the 1980s, Bob Mazer worked as a projectionist at a porn cinema. During his tenure he began photographing daily commuters in the London Underground, capturing candid snapshots of the capital’s vibrant demographic. Now in his late ’60s, Mazzer presents an expansive body of work in his first solo show titled “UNDERGROUND” at Howard Griffin Gallery. Upheld by humorous undertones, the images capture the social history of London rarely seen — archival photos of punks and skinheads are placed alongside that of commuters smoking cigarettes in carriages. Check out the exhibition recap here and head to our latest THROUGH THE LENS for a closer look at Mazzer’s work.

Bob Mazzer Underground Exhibition
Howard Griffin Gallery
189-190 Shoreditch High Street,
E16HU, London
United Kingdom

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Luke Rockhold Tours Europe

Reposted from Swell

Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking our Americana Trunks, and it clearly worked wonders for him.

(Clockwise top L to R) Matt isnt the only Rockhold brother who throws buckets, Tavik Americana Trunks, Luke @Heylittleslugger & Sunbather, Luke wins in TKO vs Costas Phillipou

Obviously Luke and Miles had some mind-altering/life-changing experiences with the Ibiza locals. Here’s their “Ode to the Spanish Señorita”

“Have you ever seen a Spanish women prepare fish? I have and it’s glorious. The Spanish women makes eye contact and smile at you during conversation. She rarely wears her top at the beach and seems to have curves in all the right places. Her accent hints of Penelope Cruz in vanilla sky. The Spanish women don’t care of your name or what you do for a living. To her, you are “honey baby”. We have come to the conclusion that we will be growing old with a Spanish señorita…Or Romanian…It’s a coin flip.”

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Past and Present Tuesday May 13

Sung by Bridgette Bardot and written by Serge Gainsbourg, “Contact”, upon its release, was considered extremely outlandish, and used abnormal instrumentation and vocal methods. Contemporary psychedelic group Wooden Shjips reinterpreted this 1968 retro-futuristic song over 40 years later, turning a 2 minute tune into an 8 minute jam. Listen to each version below on today’s Past and Present.

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Meet the Designer: Carly Osler

Meet Carly Osler, Women’s Designer for Tavik Swimwear. Recently featured on Diane’s Beachwear and currently in the running for their Best New Designer of 2014, here’s a little insight into the current collection and the creative mind of this sweet-natured, toe headed Tavik babe.

Inspiration: – TAVIK SWIMWEAR is a premium lifestyle brand cultivated from MODERN BEACH CULTURE. Staying true to the TAVIK roots my main inspiration is the TAVIK girl herself. She is a rebellious, sexy, edgy, music minded adventure seeker, who often clashes with the norm. I also draw inspiration from travel, fashion shows, street style and my personal range of late 90′s editorial archives I’ve been collecting over the years. Pops of color, a kaleidoscope of water hues and playful color blocking techniques are trends that inspired the line. This season much of our focus was on fun prints and textured fabrics.

Theme: CULTURE CLASH – Within this collection we celebrate the TAVIK girl on her escape into the desert. We follow her as she welcomes the palette of bright colors and custom bold prints swarming in the natural landscape. Youthful but sophisticated, our collection is a perfect accessory to seamlessly transition from day to night, beach to street.

Colors and Trims: We are known for our use of bright bold colors and custom hand painted prints, mixed with monochromatic blacks and whites. Our mix of mesh, custom hardware and luxurious Italian fabrics create the ultimate line of hybrid swimsuits. Our designs uphold a subtle sex appeal with a contemporary edge, paying close attention to fit and quality. We introduced reversible, mix and match styles, with a modern, minimalistic aesthetic.

Favorite Suit: My favorite suit from this collection would have to be the BIANCA TOP and JAYDEN BOTTOM. The BIANCA TOP is the definition of BEACH TO STREET / DAY TO NIGHT. It is a fixed triangle top with mesh paneling and adjustable straps. I love wearing it at the beach and at night, as a bra. The JAYDEN BOTTOM is the perfect minimal/ cheeky bottom, with just the right amount of skin showing through the side mesh panels.

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Spareparts Opens Store in Canada

The fine folks over at Spareparts just posted a video tour of their newest store at the St. Vital Centre in Winnipeg. Such a beautiful store. Congrats to the team!

Spareparts at St. Vital Centre from Chad Reynolds on Vimeo.

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Thursday Afternoon 4-24-2104

Stereolab have ventured through an array of musical styles, and most notably have been labeled as one of the first “post-rock” groups. The epitome of their sound featured guitar driven melodies, heavily synthetic textures, and an abnormal approach to percussion and rhythm. On this Thursday afternoon, listen to “Diagonals” off of their 1997 album Dots and Loops.

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The Tavik Crew Heads to Coachella

We survived Coachella. We made it through waking up in the back of the car, taking dips in the pool that doubled as showers, and consistently consuming a breakfast of Snickers and Gatorade for three days in a row. And it was glorious.

The highlight of our desert rager, other than the giant astronaut that graced the pages of everybody’s social media? Possibly hearing Arcade Fire frontman, Win Butler confirm what we felt about the overhyped VIP area.

“Alright guys, we’re gonna give you every ounce of what we’ve got if you give it back to us,” said Butler. “I just want to say that there’s a lot of fake VIP room bullshit happening at this festival. Sometimes people dream of being there, but it sucks in there so don’t worry about it.”

And we didn’t.

On top of an amazingly unbelievable set by Arcade Fire were the unannounced appearances by a smattering of A-list names: Jay Z, who rapped with his former rival Nas; Beyoncé, who danced (but didn’t sing) with her sister Solange; and Justin Bieber, who presumably turned up to get his picture on Instagram.

There is just too much to report on, to be honest. So you wanna see pics? Well, here they are. Enjoy!

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Formed in 1988, The Brian Jonestown Massacre are widely respected as the greatest 60′s revivalist group. From instrumentation to songwriting techniques, the group constantly paid homage to early psychedelic groups. Their name was no exception, referencing The Rolling Stones founding member, Brian Jones. As a Past and Present recommendation, listen to “Feelers” by The Brian Jonestown Massacre, and “Sing This All Together” by The Rolling Stones, and be sure to catch The Brian Jonestown Massacre at the Observatory on May 7th.

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