APPAREL: John Wayne, other licensing deals help pull through slump; company still in survival mode.
Irreverent clothing maker Tavik Industries LLC has found an unlikely friend in a household name around these parts—John Wayne. The company’s John Wayne Collaboration line of clothes is generating buzz and sales for Costa Mesa-based Tavik. The line includes “shooter” board shorts, with a Western gun in holster graphic along the hip. There’s also “the Marshall,” a T-shirt with a digitized image of a rifle-toting Wayne, and the “sic ’em up” T-shirt, which has a Wayne-like image pointing a revolver at you.

read more: http://www.ocbj.com/news/2010/may/16/upstart-clothing-brand-tavik-turns-corner-duke-lin/