TAVIK®, a pioneering apparel brand announced today the launch of their premium, lifestyle case solutions for the highly anticipated iPhone 5 smartphone. Applying the beach, street and music influence TAVIK is recognized for, the brand will be the first to market in the action sports industry with an iPhone 5 case collection.
The support of parent company and mobile device accessory veteran Incipio® has allowed TAVIK to harness manufacturing capabilities, back end support and speed to market in conjunction with the launch of the iPhone 5 smartphone. TAVIK’s cases will be available at device launch on September 21st in premium retailers such as Jack’s Surfboards, Karmaloop and other select dealers nationwide.
“TAVIK is thrilled to move deeper into the accessory market,” says TAVIK Founder Erik Paulsen. “The addition of mobile accessories will amplify the brand, and strengthen our product offering.”
Spearheaded by TAVIK Creative Director Mark Powell, the iPhone 5 case collection offers a selection of original, cutting-edge designs inspired by music, fashion and technology. Designed for the active individual engaged in the modern beach and music culture, TAVIK’s iPhone 5 cases offer consumers a means to expressing individual style while protecting and enhancing their coveted smartphone. Colors, textures and patterns are borrowed from TAVIK’s apparel collections while innovative form factors elevate the offering.
Staying true to its lifestyle and music-driven roots, TAVIK is launching an extensive Accessory Collection later this year. The collection will include iPad cases, MacBook sleeves, headphones and a collection of lifestyle backpacks and bags. Stay tuned for the launch and connect with TAVIK on Facebook.com/TAVIKCLOTHING, Twitter @tavik and tavik.com.
About TAVIK: TAVIK is a music-driven lifestyle brand designed for active individuals engaged in the modern beach culture. Founded in 2004 by a team of visionaries seeking to create a brand to reflect their Southern California lifestyle, TAVIK offers premium apparel and accessory collections.
Here’s what our friends at Transworld had to say about our iPhone 5 case collection launch: http://business.transworld.net/110830/news/taviks-iphone-5-cases-hit-action-sports-shops-same-day-apples-new-phone-launches/