When we first saw Taylor Cardinio (aka @676plustax) pull a disposable camera out of his pocket at a show in Las Vegas, we all laughed. When we realized he carried them everywhere and shot everything, the joke was on us.
There’s something about film that makes a moment special, that makes people pose, act, or be naturally, and honestly who they really are. $6.76 is the price of a disposable camera. The price of twenty-seven perfectly imperfect photos. No memory card, no Photoshop…just a tangible collection of travels, girls, surf, strangers and everything else that’s fucking cool. Disposable youth making mistakes and not fearing the consequences.
We asked to see the archives and immediately wanted to put together a journal of his collection.
$676 + tax follows Taylor and his crew through the natural landscape of Southern California where TAVIK lives. “Often images of young kids are taken by people from outside their circle, where with Taylor, he is the author of his own story,” comments TAVIK Creative Director, Mark Powell.
The first volume of $6.76 + tax is 36 pages of content generated entirely by Taylor, presented in a small format print edition. Tavik chose to work with Taylor because we feel he captures the core of our Modern Beach identity, a new wave aesthetic to beach culture, and the TAVIK lifestyle, from day to night.