The Tavik Crew Heads to Coachella


We survived Coachella. We made it through waking up in the back of the car, taking dips in the pool that doubled as showers, and consistently consuming a breakfast of Snickers and Gatorade for three days in a row. And it was glorious.

The highlight of our desert rager, other than the giant astronaut that graced the pages of everybody’s social media? Possibly hearing The Suburbs frontman, Win Butler confirm what we felt about the overhyped VIP area.

“Alright guys, we’re gonna give you every ounce of what we’ve got if you give it back to us,” said Butler. “I just want to say that there’s a lot of fake VIP room bullshit happening at this festival. Sometimes people dream of being there, but it sucks in there so don’t worry about it.”

And we didn’t.

On top of an amazingly unbelievable set by Arcade Fire were the unannounced appearances by a smattering of A-list names: Jay Z, who rapped with his former rival Nas; Beyoncé, who danced (but didn’t sing) with her sister Solange; and Justin Bieber, who presumably turned up to get his picture on Instagram.

There is just too much to report on, to be honest. So you wanna see pics? Well, here they are. Enjoy!

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KELLER ROSE 2.0


Bloggist, stylist and model, Keller Rose looks absolutely stunning frolicking on the sand in our playful and feminine LIV TOP and CARLY BOTTOM. To get your own, shop Pacsun, Tobi, Seed People’s Market, Jack’s Girls and Bungalow Seven.

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PAST AND PRESENT APRIL 15


Formed in 1988, The Brian Jonestown Massacre are widely respected as the greatest 60′s revivalist group. From instrumentation to songwriting techniques, the group constantly paid homage to early psychedelic groups. Their name was no exception, referencing The Rolling Stones founding member, Brian Jones. As a Past and Present recommendation, listen to “Feelers” by The Brian Jonestown Massacre, and “Sing This All Together” by The Rolling Stones, and be sure to catch The Brian Jonestown Massacre at the Observatory on May 7th.

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Road to the Festival


Road to the Festival

Making your way to Coachella this weekend? Let TAVIK provide the tunes! Click the player below for Vol. 1 of our festival playlist series.

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Thursday Afternoon 4-10-2014


Thursday Afternoon

MGMT

Thursday Afternoon is TAVIK’s song choice to help get your weekend started early and “beat” the crowds…

MGMT have created some of the greatest contemporary psychedelic music, but are more commonly recognized for their role as a pop group. The songs that brought them stardom were written as a joke, a sort of parody of the mentality and lifestyle that goes along with pop music. Their second and third albums showed a severe loss in the typical pop structure, leaning toward irregular song structures, and abnormal instrumentation. This Thursday afternoon, listen to “Plenty of Girls in the Sea” off of their third, self-titled album, and catch them at Coachella this weekend.

<a href="http://www.youtube.com/watch?v=4HuBRc5qnB0?hl=en"><img src="http://www.tavik.com/wp-content/plugins/images/play-tub.png" alt="Play" style="border:0px;" /></a>

 

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Day Tripping to Mammoth with PacSun


As we head straight into warm weather in true California fashion, sometimes it’s nice to take a break from the 300-plus annual days of sweet sunshine. Not that we’re complaining, but the Tavik team also likes a little powder play to accompany our “Golden State of Mind”.

Speaking of which, we headed up to Mammoth recently with the PacSun crew for a day of adventure. You know, the usual shits and giggles, beer drinking, out of bounds trekking, and of course some much deserved shreds. We are always in awe that so much winter wonderland can be housed within our sun drenched state.

Take a look.

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LA Canvas: The Ultimate Coachella Roundup


Sometimes, it just doesn’t work out. As much as you willed it into being, that Coachella ticket never made itself materialize. It’s not like you didn’t pray to the Indio gods for a break–it’s just that, sometimes, jobs don’t take care of themselves, and unfortunately, your credit card company refuses to take cupcakes for payment. But hey, there’s no need to commiserate with your Coachella #FOMO homies. We’ve got a list of desert ragers designed to do your newly toned festival-bod justice. For the ultimate guide on Coachella season parties that won’t require a 3-day scorching heat commitment, scope out our list below.

WEDNESDAY

TACHEVAH: PALM SPRINGS BLOCK PARTY

Where: 401 E Amado Road, Palm Springs [Outside of the Spa Resort Casino]
When: April 16th @ 5pm
What: Fitz and the Tantrums and LA DJ/producer duo CLASSIXX (that’s a lot of capital letters) are gonna be headlining this evening time block party. And guess what? It’s free. This is a rare come-up for Coachella celebrations, so definitely take advantage of it. Just because it’s free don’t mean it ain’t trendy. | RSVP

THURSDAY

FILTER MAGAZINE’S 12TH ANNUAL COACHELLA YACHT CLUB PARTY

Where: TBA
When: April 10th & 17th @ 9pm-1am
What: No, there is no yacht. But there will be musical performances by the multi-faceted LA-based crooner Mayer Hawthorne and the lovely ladies of Au Revoir Simone, who headline the two weekends, respectively. The details of the event are wonderfully minimal, but keep up with Filter Magazine’s BLOG to find out how you can be part of the celebration.

FRIDAY

A-TRAK @ LED DAYCLUB

Where: Hard Rock Hotel Palm Springs | 150 S Indian Canyon Dr, Palm Springs, CA 92262
When: Friday 11th @ 11am
What: Who do you call when you’re a hotel going up against one of the dopest festivals of the year? Barbra Streisand. Well, actually you call in A-Trak, one-part of the duo Duck Sauce to play the Hard Rock Hotel in Palm Springs. No word yet on whether he is the duck or the sauce. | TICKETS

SATURDAY

DISCLOSURE @ LED DAYCLUB

When: Saturday 12th, time TBD
Where: Hard Rock Hotel Palm Springs | 150 S Indian Canyon Dr, Palm Springs, CA 92262
What: The British brother-duo recently nominated for a Grammy is going to bring. it. down. at the brand spankin’ new Hard Rock Hotel in Palm Springs. This pair of electronic prodigies are so good that they are playing Coachella two years in a row (yep.) Don’t believe Disclosure will leave you convulsing with audial pleasure? Watch this. | TICKETS
SUNDAY

DO-CHELLA 2014

Where: The Ace Hotel Palm Springs | 701 E Palm Canyon Dr, Palm Springs, CA 92264
When: Sunday 13th & 20th @ 12pm-6pm
What: They say the best cure for a hangover is a beer to level you out, coconut water to rehydrate and a pair of shell-toe sneakers. Join The Do-Over crew and Adidas as they take over the Ace Hotel and do just that. In true Do-Over fashion, the DJ’s are still a mystery. But knowing that last year saw performances by Questlove and Boys Noize, you can only imagine what Do-Over 2014 will have in store. | RSVP

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Keller Rose x TAVIK swimwear


One of our favorite fashionistas, Keller Rose, recently took a trip south of the border. She soaked up the Cabo sunshine in our BIANCA TOP and JAYDEN BOTTOM in citrus. Enjoy the view xx
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Festival Survival Kit: The Best in Men’s Music Wear


With festival season in full swing and the weather hotting up, it’s time to start thinking about your survival kit.  How many countless shows are spent focused not only on the music, but rather on the crushing hangover, bloodsucking mosquitoes, burning sun, or the simple fact that you forgot a lighter…When really, shouldn’t all the emphasis be spent on the amazing outfit you have chosen to parade around in?  And for this reason, Swell has put together your check list of essential apparel items to help you on your festival journey.

Featuring slam dunk TAVIK pieces like the TRAVEL Tank, PALMY  Boardie, and MANGO Short, Swell has included everything you need to keep the party going even when you’re in the third row and your parking lot burrito has gone south. Whether it’s for your annual trip to the Telluride Bluegrass Festival, partying your face off at Coachella or getting weird at Bonnaroo, we’ve got you covered.

So for all you day trippers and happy campers, fashion essentials is what we do.  So go ahead, finally focus on the music and leave the preparation to us.

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TAVIK accessories featured in Nordstrom’s Spring Catalog


Nordstrom debuted their spring catalog, showcasing TAVIK’s top selling STAPLE iPhone5/5s cases. They highlighted the case in three bold print options, that are also available on our online shop.

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