THE BRAND:
TAVIK is an elevated lifestyle brand that designs and fabricates premium apparel and accessories for the active, music-minded individual. Founded in 2004, by a team of visionaries who sought to create a brand that reflected their Southern California lifestyle, TAVIK is the heightened experience of surf, street, music and style. A fusion of designer fashion and action sports culture, TAVIK delivers original collections that are best experienced where music is found.
THE COLLECTIONS:
TAVIK is about being active, living in style, expressing oneself, and turning up the volume. Its original collections are a mash up of clean, sophisticated lines and loud, uninhibited designs. Each season TAVIK makes a strong statement in boutiques and surf/skate shops with a contemporary lifestyle collection that delivers style at an affordable price.
THE COMMUNITY:
The TAVIK Community is a dynamic group of musicians, athletes, artists and friends. They are active, intelligent individuals that love music, wear fashion-forward styles with ease, and don’t take themselves too seriously.
THE COLLABORATIONS:
TAVIK has formed successful partnerships with the following entities to deliver unique product
collaborations:
- John Wayne & TAVIK – TAVIK teamed up with the legendary John Wayne to bring you this unique activewear collection that spotlights John Wayne’s love of the ocean and being a waterman. The collection includes tees and boardshorts, specifically: the ‘Shooter’ Gun Holster boardshort, offered in two colors, and the ‘Sic Em Up’ Belt printed tee.
- Shiny Toy Guns & TAVIK – In collaboration with the band Shiny Toy Guns, TAVIK is offering a denim piece called ‘STG’. It comes in a strong Bull stretch Denim that allows them to move easily on stage and beat the product up. It embodies their shared love of electronic indie rock.
- Jammy Pack & TAVIK – In honor of music, Jammy Pack and TAVIK have created the ‘PROJECT 1’, a fist-pumping, high-kicking, retro speaker bag that easily connects to any iPod, mobile phone, mp3/cd player, hand held game or multi-media device.
LICENSEES:
After six years of success as a Men’s collection, TAVIK decided to expand by licensing out the category of swimwear through a key partnership. Moving forward, the company will continue to license the TAVIK brand to select designers/manufacturers that are synergistic and will compliment its aggressive growth plan.
TAVIK’s first licensed category was TAVIK ‘Swimwear’. Licensed to Designs By Nikki, LLC. in 2009,
