DONT PANIC SUMMER POP UP STORE
Archive | May, 2010
Tavik Visionary Streetwear Turns Corner with “Duke” Clothing Line
APPAREL: John Wayne, other licensing deals help pull through slump; company still in survival mode.
Irreverent clothing maker Tavik Industries LLC has found an unlikely friend in a household name around these parts—John Wayne. The company’s John Wayne Collaboration line of clothes is generating buzz and sales for Costa Mesa-based Tavik. The line includes “shooter” board shorts, with a Western gun in holster graphic along the hip. There’s also “the Marshall,” a T-shirt with a digitized image of a rifle-toting Wayne, and the “sic ’em up” T-shirt, which has a Wayne-like image pointing a revolver at you.
read more: http://www.ocbj.com/news/2010/may/16/upstart-clothing-brand-tavik-turns-corner-duke-lin/
Post Tags
Ryan Thompson placed 1st at the Volcom WITP
Ryan Thompson placed 1st at the 2010 Houston stop of the Volcom WITP.People showed up from Louisiana, Dallas, San Antonio, Austin, Katy and Houston! Volcom served the public Free Lunch (as usual) with an incredible day of talent!
Post Tags
Tavik gets creative to survive
We’ve been checking in with young brands recently to see if and how they have survived the recession.
Today, we catch up with Tavik founder and CEO Erik Paulsen, who shared with us the varied business strategies and alliances he has employed to make it through the downturn, which hit the brand hard.
Paulsen founded the brand in Laguna Beach in 2004. Known for loud graphics and grassroots marketing, prior to 2007 the company raised capital through strategic angel investors and spent a lot of its budget on staff and marketing.
read more: http://www.shop-eat-surf.com/news-item/1613/tavik-gets-creative-to-survive/-
